While much of the way that the Masser family raises potatoes has remained the same for the past eight generations, new advancements have taken place too. The Masser Potato Farms has developed and implemented various ideals, technologies and programs in order to help advance their campany. One of the biggest adcancements that they have made is the use of computer-controlled sprayers and planters. They now also use center pivot irrigation and a bruise reduction program in there everyday operations. All of these technologies and programs advancements have helped to keep this family business going.
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